ABOUT ISTHRA

The Mind Behind Eco-Luxury

Ashraf Valiyaveettil is a mechanical engineer turned visionary developer with a passion for blending eco-conscious living with timeless design. His journey led to the creation of Istra an eco-luxury retreat where construction respects nature, and comfort meets conscience. From farming to foundations, Ashraf builds not just spaces, but stories of purpose

Brand Story

Some journeys begin with blueprints, while others are drawn by the heart. Isthra’s story is a blend of both a legacy of construction, a passion for nature, and a dream to create something extraordinary. Very brick laid, every structure built, is a step toward progress. But what is progress if it comes at the cost of the earth that nurtures us? Isthra is a story of balance a story of taking from the earth responsibly and giving back with purpose.

Builders of Worlds, Guardians of Nature

For over 40 years, Isthra’s first generation built industries mechanical construction, cement plants, fabrication, heavy engineering structures that shaped modern life. But behind every towering structure was a deep realization:
"As much as we build, we must also preserve. As much as we take from the earth, we must give back."

From Engineering Concrete to Culvating Life

The journey began with agriculture, cattle farming, and organic plantations small steps toward creating a selfsustaining ecosystem. But soon, they realized the land had more to offer.
Why not share this sanctuary with others? Why not create a space where people could experience the harmony of development and nature coexisting?
That’s how Isthra, an eco-friendly luxury resort, was born not as a business, but as a movement. A testament to the idea that we can grow, develop, and innovate without forgetting our roots.

Isthra – Where You Reconnect With What Matters

Breathe in purity, where luxury meets sustainability Walk through organic farms, witness life in its simplest form Stay in eco-conscious luxury, designed to give back to nature Indulge in food that’s farmed, not processed Experience a lifestyle where development & nature walk hand in hand

Perfectly located for travelers from Kozhikode & Malappuram, Isthra is more than a retreat. It’s a promise.